TikTok and Instagram can be great resources for discovering new products, but sometimes it’s hard to tell what’s worth it and what looks good on your social media. We’ve done some work for you, trying out popular viral products that pop up on our own For You page. From kitchen favorites to trending fashion finds, we believe these 17 internet-famous products passed the vibe check.
Statement Home from $55
This tray is cute but also functional! It comes with tons of different inserts that you just slide into the tray to make it suitable for any occasion or just as a decoration in your home. They also have an insert to make a deli board. — TikTok Strategist Hannah Lauson
$165 and $145 for our place
Everyone has heard of Our Place Always Pan by now, and you’d be hard-pressed to see it on social media. Once Selena Gomez announced her collaboration with the brand, I knew I had to finally grab Azul’s Always Pan and Perfect Pot. They are now a staple in my kitchen. — Lindsay Smith, Associate Editor
Clevr $18
As many of us have learned during the Dalgona coffee craze, a milk frother is such a simple tool that can make your morning coffee more satisfying and delicious. I love how easy this is to clean, store and charge. I usually go for a regular joe with almond milk froth on top and this little blender whips it up into a nice fluffy foam every time. I also tried it with Clevr’s Turmeric Golden SuperLatte and it was delicious and creamy. — Sophie Shaw, Associate Beauty Editor
$9.99 at H&M
I’ve been looking at H&M home products, so when I was redecorating my apartment, I picked up items like this little tray, some vases, and curtains. This is one of my favorites because it’s cute and small but fits all my jewelry. Everything at H&M Home is very affordable, so I highly recommend it! — TikTok Strategist Hannah Lauson
Parade from $16
Parade has become my go-to loungewear and lingerie brand. You’ve probably seen some cool kids wearing their clothes on Instagram. The fabrics are so soft (and sustainable), and they come in new colorways and drops to browse anytime. While their underwear is cute and comfy, what I really like is their loungewear. They have a lot of mix and match options and are perfect for your base layer or to wear at home. The Double Strap Micro Crop Cami and FreeFlex High-Rise Brief are a few of my newest and favorite Parade purchases. — Sophie Shaw, Associate Beauty Editor
Hillhouse $150
Nightdresses were on my Instagram Explore page for years, and I finally gave in and started yelling at myself for not buying one sooner. Of course, I opted for the OG of pajamas and bought myself a Hill House Home Ellie pajama, which is a summer staple. I’m also toying with the idea of throwing a turtleneck under it for fall. — Lindsay Smith, Associate Editor
$120 Abercrombie & Fitch from $79.99
Before the little black dress went viral on the stunning Gym Tan (I’ve been following her since her early days on TikTok), Olivia McDowell’s show and tell video was on my For You page, and that’s what convinced me Order now from my phone. It’s the perfect balance of dressy and casual, and even in black, the light poplin still looks effortless. I’m glad it’s available in petite sizes as finding a maxi dress for someone 5’2″ can be challenging. Small/small goes all the way to my ankles, so I wanted to hemmed it a few inches so it would look shorter, but I’m glad I can still wear it now without dragging it to the ground. When I first wore it to a work event, I got a lot of compliments – yes, a few people stopped to ask if I was wearing it”This Abercrombie dress. “While it’s often sold out, it’s available in several other colors, which I’m sure are just as lovely. — Sophie Shaw, Associate Beauty Editor
Terrelique $48
I’ve raved about Terrelique slippers before, but I’m still obsessed with them. The bright colors caught my eye on my Explore page, and since my apartment has a “no shoes” policy, I was happy to find cute slides to wear. They are recyclable and fully recyclable and also ethical. There are a lot of scammers out there, but the real stuff is worth it. — Lindsay Smith, Associate Editor
Sheertex for $59
Leggings are a must for fall and winter, but every year I find myself having to buy multiple new pairs of shoes because of the inevitable rips and runs—until I tried Sheertex’s ripstop tights. Instagram ads for bodysuits are pulled and poked with scissors – and never torn! – Convince me to give it a try. I have the classic leggings and shaper tights and they look and feel great. Two years later, I never showed up. They are a bit pricey, but they will (hopefully) last forever. — Sophie Shaw, Associate Beauty Editor
Charlotte Tilbury and Sephora $40
After six months, a 50,000-person waiting list (and maybe a prayer or two), I finally got Madison Beer’s can’t-without-beauty product – Beauty Light Wand – and I can confirm it was well worth the wait. This shimmery rosy-pink highlighter-blush blend is super easy to use, rich in pigment, blends beautifully with skin and makes more statement, which is what myself, Madison and pretty much all TikTok do It really gives you that glow from the inside out. Mercury retrograde must really be lifted, as this product is currently in stock and you can buy up to five at a time! Don’t go, run! ! ! — Stephanie Griffin, Social Leader
Target price of $13.99
I haven’t seen the MegaBabe Rosy Pits deodorant in a video for almost a day. After users swear by it and the incredible smell, I gave in and bought it. I’m already a huge fan of the brand, Thigh Rescue, so it’s no surprise that I ended up liking it too. The Rosy Pits candle is next on my list. — Lindsay Smith, Associate Editor
Kov Essentials from $20
Claw clips are a really cute trend, but I’ve been having a hard time finding clips that will keep my long, thick hair high all day. I saw a video of Kov on TikTok and was inspired to try it out. The big clips are actually the only claw clips I’ve tried that keep my hair up, and they even have an XL for thicker and more textured hair. Kov’s clips come in four sizes, are extremely durable, and even come with a six-month warranty in case your clips break. I’ve had it for a year and it hasn’t let me (or my hair) down. — Sophie Shaw, Associate Beauty Editor
Target price of $15.99
Let’s be honest — and our TikTok sunscreen test proves it every time — not all sunscreens are made for people of color. When I found out through an Instagram ad that black girl sunscreen existed, I was so excited to try it myself! I have tested broad spectrum sunscreen and Make It Matte sunscreen for face on my body and it’s good to know that I can protect my skin without looking chalky. I use this sunscreen every day, whether I’m in or out of my apartment, and I’ve even convinced my dad to give it a try. — Sarai Thompson, Social Coordinator
$30 at Amazon and Sephora
I’ve been seeing a lot of hype on my For You page about clarifying shampoos to remove product buildup from hair, so I did some research and found that a lot of people love this. I use it every two to three weeks and I’ve definitely noticed a difference in my hair since I started using it about three months ago! — TikTok Strategist Hannah Lauson
Sephora $435
Beloved by TikTokers and celebrities like Jimmy Fallon and Charlotte McKinney, this viral LED mask (which I’m 100% influenced to try) definitely deserves the hype. Apart from the hefty price tag and petrifying my pup every time I use it, after owning it for over a year, I have few dislikes about this product. It uses 162 LED lights all over your face to target wrinkles and pimples, works in just three minutes, it’s FDA approved, it comes with a removable headband and storage bag, and most importantly , it does work. As an acne prone person, I have been using it every night and have noticed a huge improvement in my uneven skin tone and acne scars, and even fewer breakouts. This is your sign of being kind to yourself! — Stephanie Griffin, Social Leader
$30 at Amazon and Sephora
I have repurchased this bottle three or four times now and it is my favorite hair care product. This is the only one I can find that tames my frizzy hair and keeps it hydrated all day long. Plus, a little goes a long way, so each bottle lasts a few months. — TikTok Strategist Hannah Lauson
Amazon and Credo $58
I’m a skin-care junkie looking for glazed doughnut skin, so it’s only natural that I turn to Hailey Bieber for pretty much everything product-related. Recently on her YouTube channel, she raved about the Mara Beauty Cleansing Oil in her nighttime routine (over 2 million views) and I’m adding it to my cart faster than I’ve ever done in my life Anything goes fast. After just one use, it really blew my mind; it’s a makeup-removing cleanser and mask in a velvety soft, gentle formula with algae extract, jojoba oil, chia A blend of seeds, papaya, pineapple, grapefruit and pumpkin enzymes. It melts makeup in seconds and after cleansing twice – because that’s what Hailey does! — My sensitive skin became soft, supple and clear. However, the real proof is how glowing and hydrated my skin looks and feels the next morning. — Stephanie Griffin, Social Leader