Kiehl’s upgrades New York flagship with technology and sustainability

Kiehl’s celebrates its historic beginnings at the corner of 3rd Avenue and 13th Street in New York, affectionately known as Pear Tree Corner, where its flagship store first opened more than 170 years ago.

The beauty brand is rolling out new technology innovations, as well as its first-ever in-store spa, incl. The following will be launched in flagship stores and will be rolled out nationwide, taking Kiehl’s personalized consultations to the next level and providing their customers with a unique in-store experience.

DermaReader Diagnostic Evaluation

This new system combines deep skin photo analysis with Kiehl’s scientific insight and personalized expert education to create a skincare routine based on a unique focus on healthy, youthful skin. Measures fine lines, wrinkles, texture, dark spots, enlarged pores, redness, clogged pores and UV damage.

Healthy Skin Assessment Tool

According to Kiehl’s, the feature allows consumers to simply take a selfie, then answer a few questions, instantly displaying a skin analysis developed by a dermatologist and personalized for each individual. Measures dull skin, fine lines, wrinkles, enlarged pores, loss of firmness, uneven skin tone and eye problems.

Healthy Skin Activation Bar

This new tool creates a sensory experience for customers while improving the efficacy of the product. Features two device faces, one larger for wider face planes such as the cheeks and forehead, and the other for the orbital area. Three settings are included: Warm, Cool and Vibrate.

Hot Springs 1851

Kiehl’s has also launched a pilot program where Kiehl’s Skin Pros will assist in a esthetician-led service infused with cutting-edge technology and high concentrations of unique, effective formulas. Facials will be customized to each individual’s needs as determined by the Healthy Skin Activation Stick – also used to help apply the product and penetrate into the skin. Services will vary, but will all include key elements of the face, including cleansing, toning, serum application, moisturizer and SPF application.

supply station

The brand has put sustainability first, and the revamped flagship store will include a “Kiehl’s Refillery Station” that includes educational content on waste reduction, recycling and a call to action. This will ensure that refill options are available in-store in addition to being available through refill bags at home. Replenishment stations will maintain product/material usage, design waste and pollution, and promote regeneration of living systems.

New Skincare Campaign

In addition to launching its modern residences, the brand has launched a creative campaign – “We Skincare About You since 1851” – to its long-standing commitment to its historic generosity, personalised customer service and philanthropy pay tribute. The 360-degree event will take place in-store as well as through print, digital and social properties, and will spotlight the 4,700 global skin professionals who represent the brand in 67 countries.

Celebrities such as Brooklyn Beckham (pictured) attended the store’s event.

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