Textile cooling technology: With over 60% of US customers, Tunatutu is promoting textile cooling technology

InstantIce Cooling Quilt

Tunatutu successfully crowdfunded for the first time this year, with backers from more than 80 countries and signed with the American chain store group

Irvine, Calif., United States, Sept. 18, 2022 /EINPresswire.com/ — The global pandemic has failed to stop Tunatutu American’s expansion. Shen Qing, founder of Tunatutu, said that they feel very lucky to be able to continue to expand despite the adversity brought about by the epidemic. Shen took advantage of the market void created by the pandemic. He saw increased spending on cooling quilts and decided to expand the market for the product.

Shen was born in Wujiang, the birthplace of Chinese silk and textile technology. Because of this innate advantage, his business has been in existence for more than seven years. In 2020, he founded Tunatutu in California as an inventor-entrepreneur developing technology for cooling textiles.

Focus on Sustainability:
What makes Shen different as an online home goods business owner includes his commitment to reducing his carbon footprint and promoting what he calls a “circular economy.” His company uses environmentally friendly technologies wherever possible. The new cooling quilt provides coolness and protection from discomfort caused by the summer heat.

Shen’s company has experimented with a new thread that cools the body as soon as it encounters a duvet. It works through a tight weave and dense yarn, preventing pilling and snagging in quilts by altering the conduction of hot air from the ultra-fine particle component of the cotton.

Also, “Since most cool comforters are made of soft, stretchy materials that feel great on the skin, I find that their cooling effect decreases with each wash. After washing your duvet, you may always have Equally wonderful experience, it’s a wonderful natural restoration. DuPont Sorona has a lower carbon content and helps create a greener environment for filling our comforters.”

Air conditioning systems account for a large proportion of the total energy used in buildings. So Shen’s business is to help families reduce their carbon footprint by preparing for the right summer colors and making duvets more sustainable for civilization and the environment.

Being a leader means taking responsibility for everything that happens under your watch. Shen said: “I am accountable for my decisions and actions and the outcomes of those actions and decisions, whether they are good or bad. I encourage this type of leadership because it fosters a broader culture of accountability across the company. ”
Over 60% of Tunatutu’s customers are from the United States. These products have garnered a high rate of return from his clients, who recognize and empower them to be leaders in the industry. The international organization “1% for the Planet” invited Shen Qing to participate in the environmental protection movement. The textile agency also invited him to present his eco-friendly company philosophy at an event with industry experts who approved his creations.

Soaring goals:
The global household duvet market size is expected to be valued at USD 87.05 billion in 2021 and is expected to grow at a CAGR of 7.9% from 2022 to 2030. A booming real estate sector and rising buyer spending on household items have improved market growth forecasts. Over the next three to five years, the company’s soaring goal is to have 1,000 Tunatutu stores in the United States.
The result is a range of high-quality, innovative products that meet the needs of both buyers and sellers at a reasonable cost. “To be clear, our strategy going forward is to focus more on consumers outside of the US and into Europe and South Africa,” Shen added. They have been doing this for the past few years and intend to do this by offering “exciting and a great” customer experience to continue to expand.

Nonetheless, Tunatutu successfully crowdfunded for the first time this year, with backers from more than 80 countries, and has now reached partnerships with several US chains. While homewares is an industry with a long history, Shen believes there are still new breakthroughs.

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Tunatutu: This Summer’s InstantIce™ Cool Quilt

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